Marketing Lead

The Adecco Group is the world’s leading HR solutions company. We believe in making the future work for everyone, and every day enable more than 3.5 million careers.
We skill, develop, and hire talent in 60 countries, enabling organisations to embrace the future of work. As a Fortune Global 500 company, we lead by example, creating shared value that fuels economies and builds better societies.
Our culture of inclusivity, entrepreneurship and teamwork empowers our 34,000 employees. We are proud to have been consistently ranked one of the 'World's Best Workplaces' by Great Place to Work®.
The Adecco Group AG is headquartered in Zurich, Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN) and powered by nine global lead brands: Adecco, Adia, Badenoch + Clark, General Assembly, Lee Hecht Harrison, Modis, Pontoon, Spring Professional, and Hired.

We are looking for Marketing Lead for our global business partner with qualifications below;

Qualifications

• Bachelor’s degree in marketing, management, engineering, or a related field. MBA or advanced degree is a plus
• 8+ years of experience in marketing roles, with a track record of successful product launches and player or customer engagement
• An understanding of 3600 marketing including TV, outdoor, digital, social, influencer and PR,
• Deep understanding of digital communication and mobile gaming culture, trends, and player and customer behavior
• Proven leadership experience, with the ability to motivate and guide a diverse marketing and product teams
• Excellent communication and interpersonal abilities
• Data-driven mindset with proficiency in analyzing marketing metrics and adjusting strategies accordingly
• Familiarity with digital marketing platforms, tools, and techniques
• Creative mindset with the ability to devise innovative marketing campaigns
• Strong project management skills and the ability to manage multiple initiatives simultaneously

• Develop and refine the overall marketing strategy in coordination with the company's goals and objectives.
• Create and execute marketing campaigns for product launches, ensuring effective promotion and brand visibility.
• Identify target audiences and develop strategies to acquire new players, including online advertising, SEO, SEM, and social media marketing.
•  Implement strategies to engage and retain existing players, including loyalty programs, personalized communication, and customer support.
• Manage the marketing budget efficiently, allocating resources effectively for maximum ROI.
• Monitor and analyze marketing campaign performance, using data and metrics to make data-driven decisions and optimize strategies.
• Ensure the brand message and visuals are consistent across all marketing channels, including social media, websites, advertising, and product packaging.
• Engage with the gaming community to understand their preferences, values, and expectations to refine the brand strategy accordingly.
• Plan and execute pre-launch marketing campaigns to build excitement and anticipation for the game among the target audience.
• Use analytics and key performance indicators (KPIs) to track the success of the game launch and make data-driven adjustments as needed.
• Segment and target the audience effectively to ensure campaigns reach the right demographics.
•  Interact with players regularly, responding to comments, questions, and feedback in a timely and positive manner.
•  Generate engaging and relevant content for the community, including social media posts, blog articles, newsletters, and live streams.
• Analyze community data and metrics to gain insights into player behavior and sentiment, using this information to inform decision-making.
• Stay up to date with the latest analytics tools and technologies and recommend improvements or changes to the analytics stack.
• Ensure that all marketing expenses adhere to company financial policies and compliance requirements.
• tay updated on industry trends, competitive benchmarks, and emerging marketing technologies to make informed budget decisions.