Adecco Group is the world's leading HR solutions company. We believe that the future will come with useful employment opportunities for everyone, and we reach more than 3.5 million candidates every day, providing career opportunities.
We develop talents from 60 countries and bring them together with the appropriate business. As a Fortune Global 500 company, we lead by example, nurturing economies and creating shared value that builds better societies.
Our culture of inclusiveness, entrepreneurship and teamwork empowers our 34,000 employees. We are proud to be listed as one of the top employers in the Great Place to Work® - World's Best Employers ranking.
Adecco Group AG is headquartered in Zurich, Switzerland and is listed on the SIX Swiss Exchange (ADEN) and is supported by nine global leading brands: Adecco, Adia, Badenoch + Clark, General Assembly, Lee Hecht Harrison, Modis, Pontoon, Spring Professional, and Hired.
We are looking for a "Brans Marketing Manager" for our leading customer operating in the automotive sector, which we are consulting.
BRAND MARKETING
As a Brand Marketing Manager, you will be responsible for developing and executing innovative brand marketing strategies to enhance our company's presence, reputation, and profitability. You will collaborate closely with cross-functional teams including digital marketing, sales, retail, customer experience, product, and senior management to ensure alignment with overall business objectives. This is a hands-on role where you will be working across all levels of the marketing funnel.
Requirements
What to expect from Brand Marketing Manager position?
Brand Strategy Development: Develop comprehensive brand strategies aligned with the company's overall objectives and target audience insights to deliver the business goals and champion the brand rooted in positive word-of-mouth (WOM).
Brand Positioning and Messaging: Define and articulate the unique value proposition of our brand, ensuring consistency across all communication channels.
Marketing Campaigns: Conceptualize, plan, and execute integrated marketing campaigns to build brand awareness, drive customer acquisition, and increase brand loyalty.
Content Creation: Oversee the creation of compelling and engaging content including but not limited to website copy, social media posts, email campaigns, and marketing collateral.
Digital Marketing: Collaborate with the digital marketing team to optimize online brand presence through digital channels.
Market Research and Analysis: Conduct market research, competitor analysis, and consumer insights to identify opportunities for brand growth and differentiation.
Brand Guidelines: Develop and maintain brand guidelines to ensure consistent brand representation across all touchpoints.
Public Relations Management: Develop and execute strategic public relations initiatives to enhance the company's reputation and manage its public image. This includes cultivating relationships with key media contacts, drafting press releases, coordinating media interviews and events, and monitoring media coverage to ensure alignment with brand messaging and objectives.
Partnerships and Sponsorships: Identify and negotiate strategic partnerships, sponsorships, and collaborations to expand brand reach and relevance.
Budget Management: Manage the brand marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
Performance Measurement: Establish KPIs and metrics to track the performance of brand marketing initiatives, analyze data, and provide actionable insights for continuous improvement.
Team Leadership: Lead and mentor a team of brand marketing professionals, fostering a culture of creativity, collaboration, and accountability.
What will you bring:
- Bachelor's degree in a related field.
- Min 7-8 years of experience in brand marketing or related roles.
- Proven track record of developing and executing successful brand marketing strategies that drive business results.
- Strong analytical skills with the ability to interpret data, analyze market trends, and translate insights into actionable strategies.
- Excellent communication skills with the ability to articulate ideas clearly and persuasively, both verbally and in writing.
- Creative thinker with a passion for innovation and staying abreast of emerging trends in branding, marketing, and technology.
- Strong leadership and team management skills with the ability to inspire and motivate team members to achieve goals.
- Strong written and verbal English is required.
Benefits
We offer a unique and exciting package - nothing like this has been attempted in the local auto space before and we want to attract the best and brightest. Our benefits include:
- Competitive salary, annual bonus
- Equity through ESOP program
- Health Insurance
- Office location is European side, Istanbul
Adecco is a private employment agency with license number 442 dated 10.12.2019 under the supervision of İşkur.